“excerpts from Seth Godin” www.sethgodin.com
I love his intuitve common sense!
and a good article to download.
.and your clicks for free (the new ebook)
Excerpt:
“For the last two months I’ve been working away on a (short) ebook about traffic. Traffic to your blog or your company site. It has evolved quite a bit, and ended up using Squidoo lenses as a template for the point I was trying to make.
There’s an enormous amount of superstition about what makes some pages rank high while others languish. When you look at the actual figures, though, much of that fades away.
It turns out that the new playing field enforced by the search engines is eliminating many of the shortcuts that used to be effective. In other words, the best way is the long way.
The long way is to create content that is updated, unique and useful. Again and again we see that sites that do all three manage to get more than their fair share of traffic. So, I guess the title of the ebook is a bit misleading. The clicks don’t cost money, but they do take effort. That’s good news for people who have more