When you have a brand that is only “negative”. When there is very little trust in your brand and no hope from management that it will change its services, my solution is to break this brand up in bits, and sell the scraps ! you can’t fix a flawed direction unless you turn 180 degrees.
Nepal Airlines is a brand that is stinking so much that it is disreputing the brand of even other airlines in Nepal. How about, selling all its remaining planes to private airlines, and shut down the company. Sell the posh real estate it owns in New Road and other expensive operations to finance the selling or loans it still has.
What will Nepal lose ? A chance for nepalese Politicians for a free ride for the near future. And a couple of hundred jobs.
What will Nepal gain? A chance for more efficient, and reliable private airlines to take over and give us the service we deserve. If USA doesn’t have a national carrier, why does Nepal need one?
I bet Buddha Air could take over international Airlines operations pretty smoothly, and Yeti Air could take over the national operations of Nepal Airlines much more smoothly. And there are dynamic entrepreneurs waiting to turn it around if given the chance. People who have the zeal, and the capacity to turn troubled companies around !
(Premise- I just rode back from Phaplu, Solukhumbu to Manthali in Ramechap on a 18 minute Yeti airlines flight on a 7 seater pilas porter plane so that I could get back to Kathmandu in a day. Previously, I had been waiting for Nepal Airlines for 4 days, who didn’t care much about the sense of urgency. And no, the weather was perfect ! – so no excuses)
Other government owned companies that needs to broken off and sold off to young dyanmic teams of socially responsible entrepreneurs are:
Nepal Telecom
National Trading Corporation.
Nepal Oil Corporation
Pashupati-nath Trust
Give them a chance (and hold them accountable ! .. Yes it is as simple as that)
I welcome your thoughts and alternatives below !